Buona lunedì amiche!!
Oggi mi faccio scoprire una nuova piattaforma made in Italy.
Lovby una piattaforma di influence marketing che sto provando da quasi un mese .
Lovby ricompensa la nostra attività sul web con dei premi che si possono ricevere facendo delle "missioni" per i nostri brand che più amiamo venendo così ricompensati con crediti virtuali chiamati "Lovies"
Lovby ricompensa la nostra attività sul web con dei premi che si possono ricevere facendo delle "missioni" per i nostri brand che più amiamo venendo così ricompensati con crediti virtuali chiamati "Lovies"
Come funziona? Tutte le persone che entrano nella piattaforma e si
iscrivono con uno o più profili social diventano influencer e
potenziali Brand Lover. Tuttavia, ognuno avrà uno score di
influenza diverso in funzione della propria attività social. Un
algoritmo proprietario esaminerà i profili dell’utente (Facebook,
Instagram, Google +, Twitter etc.) misurando
amici, contatti, follower, like, condivisioni, visualizzazioni, la
frequenza di utilizzo e l’interazione che
è in grado di generare all’interno di più network.
Vi mostro il mio profilo così da darvi un'idea ;)
Sarà l’azienda a stabilire quanto premiare il Brand Lover per ogni
LOVBY e il budget che vuole spendere, dal quale verrà detratto solo
il costo delle missioni verificate, fino al suo esaurimento.
L’azienda paga solo l’azione diretta e non quella virale
scatenata dalla missione.
LovBy colpisce un nuovo mercato, puntando
sull’utente medio di Internet,
che ha l’opportunità di essere trattato dal brand che ama come una
“celebrità”. Con LovBy, gli utenti sperimentano un nuovo
livello di loyalty verso i brand preferiti grazie ad attività
che amplificano impegno, empatia e passione reciproci. I brand lover
condividono quello che amano, un minimo comune denominatore che è
diventato il payoff della piattaforma: “Share What You Love”,
e instaurano con i marchi un rapporto affettivo e genuino, non
più passeggero, ma stabile e duraturo, distante dalle strategie
tradizionali del marketing basate sulla “caccia alla preda”.
I premi da riscattare sono molteplici e molto interessanti tra cui ad esempio:
buoni Amazon, Feltrinelli, card Groupalia , buono Itunes, Orologi , giochi , ricariche telefoniche, Charm e molto altro
Iscrivetevi anche voi per poter fare missioni per i vostri brand preferiti e potere richiedere il premio che più vi piace!!
xoxo
Natalia
Beautiful post my dear! I will be very glad if you will come to me! Kisses )) SUMMER LOVE http://blondelafemme.blogspot.ru/2016/05/summer-love.html SONG IN MY HEART http://blondelafemme.blogspot.ru/2016/05/song-in-my-heart.html
RispondiEliminanon conoscevo questa piattaforma e mi sto andando a registrare, grazie per aver condiviso questa news
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Bellezza pour femme - fashion blog di Marzia Amaranto
Non conoscevo questa piattaforma, molto interessante vado subito a dare un'occhiata, penso proprio dis adatta a me
RispondiEliminaMi sono registrata anche io a dire il vero ma non mi trovo bene... per avere ulteriori punti bisogna in alcuni casi sottoscrivere degli abbonamenti :/
RispondiEliminaCiao cara
RispondiEliminaAnch'io mi sono iscritta ed è davvero carina e simpatica, già il nome LOVYBY, mi piace
Bacione
La Fra
Una piattaforma davvero interessante per noi blogger: mi hai incuriosito, vado a dare un'occhiata per saperne di più : )
RispondiEliminasempre utile scoprire nuove opportunità per chi fa blogging...darò un'occhiata per capire bene come funziona
RispondiEliminaNon avevo ancora sentito parlare di questa piattaforma ma ora vado subito ad iscrivermi!
RispondiEliminaIo mi sono iscritta proprio grazie a te!!! Fra poco potrò iniziare a ordinare i premi. E' davvero facilissimo accumulare punti!
RispondiEliminaNon conoscevo Lovby, grazie per la segnalazione!
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